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HomeEventsSBI 2022: Week 10 Marketing: Create Demand

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SBI 2022: Week 10 Marketing: Create Demand

Teacher/Instructor: John McKennon
Topic: Marketing

A powerful jolt of entrepreneurial Energy and Wisdom.

From the Joel Freemen book, "If Nobody Loves you, CREATE the DEMAND".  Join us to learn a biblically based marketing approach for growing business.


About John McKennon



Big data, big business, John was always the guy in the middle: optimizing strategic data ecosystems.  He enjoys being in the middle.  Trained at Seton Hall Law School as a mediator (not an attorney) he used his skills to improve business outcomes by operating between business and IT to meet and exceed business needs.  (The Bible commands us to be like Jesus.  In one respect, Jesus is a mediator - we all can learn to be in the middle without needing to control, drive or manipulate the outcome.)

 

Previously, John worked at international pharmaceutical companies and had a role where he directed data acquisition, aggregation and governance serving brand leadership of an $800 million portfolio of oncology drugs and a $550 million radiology drug portfolio.  Within these $1.3 billion brands were many stories that needed to be told.  Most of the stories he helped craft were data based, using charts and graphs mostly for internal purposes.  Can data be used to excite a sales team to strive for higher numbers?  Maybe, if you make charts and help create a narrative that people can connect with, it just might excite folks and energize a meeting!  (How are you using data internally?  Externally?)

 

Throughout his career John volunteered in the community both in NJ, TN, FL and SC responding with FEMA to hurricanes, in churches, in Boy Scouts, as an EMT in town and leading corporate medical emergency response teams that served a 3,000 person campus.  It was humbling for John to see first hand, and then understand just how fragile life is: it was a privilege to work with ambulance crews which had four CPR saves.

 

The Lord is challenging John now and for the past several months as he works to collaborate on a book: The Positive Side of Crisis.  There will always be miracles, there are always challenges met well and results that exceed expectations, even in crisis.  More stories, yet to be told.



Learn how to run your business on Biblical principles. Each Friday, we study and strive together to see how God would have us run our businesses and then discuss how to implement these principles in our businesses. At CBL Roundtable, you can network with other business people - men and women - and together, we will improve how we operate all of our businesses. 

When:
Friday, August 19, 2022, 6:45 AM until 8:15 AM
Where:
On the Campus of Brentwood Baptist Church or virtual with Zoom Conferencing
7777 Concord Road
Brentwood, TN  37027
Videoconference information will be provided in an email once registration is complete.
Additional Info:
Event Contact(s):
John McKennon
 
Lisa Webb
Category:
Friday Meetings
Registration is recommended
Payment In Full In Advance Only
Zoom credentials will be supplied with each registration confirmation.
No Fee
No Fee

Register Here!

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