Teacher/Facilitator: John McKennon
Storytelling Like an Owner
Every business has a story to tell. It is told from the c-suite or the owner… or it is told by customers. But where does the story begin? Can we influence the stories that our customers, those who patronize our businesses are telling? What is our role as business leaders in storytelling? Join us Friday - let’s learn to tell a better story.
You can review the Part 1 portion of this presentation at https://player.vimeo.com/video/533293557
About John McKennon
Big data, big business, John was always the guy in the middle: optimizing strategic data ecosystems. He enjoys being in the middle. Trained at Seton Hall Law School as a mediator (not an attorney) he used his skills to improve business outcomes by operating between business and IT to meet and exceed business needs. (The Bible commands us to be like Jesus. In one respect, Jesus is a mediator - we all can learn to be in the middle without needing to control, drive or manipulate the outcome.)
Previously, John worked at international pharmaceutical companies and had a role where he directed data acquisition, aggregation and governance serving brand leadership of an $800 million portfolio of oncology drugs and a $550 million radiology drug portfolio. Within these $1.3 billion brands were many stories that needed to be told. Most of the stories he helped craft were data based, using charts and graphs mostly for internal purposes. Can data be used to excite a sales team to strive for higher numbers? Maybe, if you make charts and help create a narrative that people can connect with, it just might excite folks and energize a meeting! (How are you using data internally? Externally?)
Throughout his career John volunteered in the community both in NJ, TN, FL and SC responding with FEMA to hurricanes, in churches, in Boy Scouts, as an EMT in town and leading corporate medical emergency response teams that served a 3,000 person campus. It was humbling for John to see first hand, and then understand just how fragile life is: it was a privilege to work with ambulance crews which had four CPR saves.
The Lord is challenging John now and for the past several months as he works to collaborate on a book: The Positive Side of Crisis. There will always be miracles, there are always challenges met well and results that exceed expectations, even in crisis. More stories, yet to be told.